Phorus Beauty
A clean, conversion-focused eCommerce site for a single-product skincare brand
Phorus Beauty is a skincare brand offering a serum formulated to address hyperpigmentation, dark spots, and acne marks. As a new entrant in a competitive market, the brand needed a digital presence that clearly communicated the product's benefits and built trust with potential customers.
We collaborated with the founder to redesign their Shopify website, focusing on clarity, product storytelling, and user engagement. The new design featured a clean layout, refined typography, and custom illustrations to highlight the serum's key ingredients and benefits. We also developed a UI style guide to ensure brand consistency across future digital touchpoints.
“Working with Violet has been an absolute pleasure! Her dedication to my website redesign and the beautiful illustrations she provided truly exceeded my expectations. She is a gem, and I'm incredibly grateful to have found her. I also appreciate Violet's flexibility and understanding regarding payment arrangements, making the process smooth and stress-free. Her expertise and creativity have transformed my website, and I couldn't be happier with the results!”
